For Buyer
Guaranteed Authenticity: Blockchain-backed GI certification ensures the product’s authenticity, connecting consumers directly with artisans.
Informed Choices: Buyers access detailed information about product origins, promoting conscious and responsible purchasing decisions.
Exclusive Access: GI-certified products provide buyers with unique, culturally significant crafts that are unavailable in mass markets.
Long-Term Trust: Transparent traceability builds trust, assuring buyers they are investing in genuine, high-quality Kashmiri products.
For Artisan
Fair Recognition: GI certification links artisans to their craft, protecting their intellectual property and ensuring recognition.
Global Market Access: Artisans gain access to international buyers who value authentic, high-quality, and unique Kashmiri crafts.
Higher Revenue: GI-certified products fetch premium prices, increasing artisans' earnings while supporting their cultural heritage.
Empowerment: Access to modern technology strengthens artisans' business skills, enabling global competition with greater efficiency.
For the Industry
Brand Differentiation: GI certification establishes industry credibility, distinguishing authentic brands from counterfeit products in global markets.
Market Expansion: Certified products attract eco-conscious consumers, enabling businesses to access wider markets and new customers.
Regulatory Compliance: Aligns businesses with international standards, ensuring compliance with GI and environmental regulations for global trade.
Sustainability Practices: Promotes eco-friendly production, positioning businesses as leaders in responsible and sustainable manufacturing practices.
For the Environment
Eco-Friendly Production: The registry promotes sustainable craft practices that help reduce the overall carbon footprint in manufacturing.
Biodiversity Protection: Sustainable materials sourcing helps preserve natural habitats and ecosystems, protecting wildlife and biodiversity.
Resource Conservation: Encourages the efficient use of materials and energy, helping preserve precious natural resources for future generations.
Carbon Reduction: Promotes processes that reduce greenhouse gas emissions, contributing to a cleaner, more sustainable environment.