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Craftlore Non-Commercial Platform

In-depth analysis of Kashmir’s rich craft heritage.

CRAFTLORE COMING SOON

Empowering 300,000 Kashmiri Craft Artisans

Captivating 40 Million U.S. Art Lovers

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Craft Guru

We are the driving force behind Craftlore, bringing together the expertise of a diverse group of professionals—Ethnographers, Material Scientists, Craft Educators, Cultural Theorists, Art Historians, Designers, Sociologists, Environmentalists, and Technologists. United in our mission, we are committed to preserving and advancing the timeless heritage of Kashmiri crafts for future generations.

At Craft Guru, we operate on a non-commercial basis under the mandate of the Hamadan Craft Revival Foundation, a dedicated craft policy think tank for Kashmir. We do not sell, endorse, or promote any business, nor do we influence your decisions. Instead, we empower you with knowledge and tools to make informed, independent choices, free from external pressure or bias.

Empower Your Choices, at no cost, with Craft Guru. We connect you with the finest Kashmiri artisans, ensuring each craft is verified, sustainable, and transparent. Whether you're seeking Authenticity Guidance, access to the Craft Registry, or Value Estimation, we ensure your decisions are intentional and well-informed.

Welcome to Craftlore

Eliminating Middleman, Empowering Artisans/ Buyers

Craftlore is a cutting-edge, Non-Commercial digital platform engineered for the in-depth analysis of Kashmir's 700+ year craft heritage. By seamlessly blending historical, artistic, and scientific frameworks, Craftlore sets the benchmark for authenticity and transparency.

  • Craftlore uses advanced Geo-Certification protocols to ensure precise geospatial verification of craft origins, delivering unmatched accuracy in counterfeit prevention.
  • Our Craft Profile Registry stands as a dynamic digital powerhouse, delivering in-depth insights into the origins, techniques, & materials of authentic Kashmiri crafts, empowering instant recognition of imitations and safeguarding heritage with precision.
  • We track the Carbon Footprint of each craft, enabling artisans to embrace sustainable practices and empowering consumers to choose eco-friendly products, collectively reducing impact.
  • Craftlore offers an Immutable Blockchain Record of every craft’s journey, guaranteeing authenticity, preventing counterfeits, and ensuring sustainability, empowering consumers with confidence.
  • Our Valuation Tool-Calculator delivers fair, Dynamic Data-Driven Pricing for authentic Kashmiri crafts, providing accurate pricing for buyers and fair compensation for artisans.

Unlock Everything Our Platform Offers-At No Cost to You

A wealth of tools and insights, completely free.

Our platform provides a comprehensive suite of tools designed to offer transparency, ethical evaluation, and deeper insights into the craftsmanship behind every piece. From verifying origins through Geographical Indications (GI) to tracking each product's journey with blockchain, we ensure every craft you encounter reflects true heritage and integrity. With services ranging from price valuation and carbon footprint assessment to empowering women artisans and protecting vulnerable crafts, Craftlore is your trusted source for everything related to Kashmir's rich craft tradition.

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Craft Profiling

Historical, Artistic, & Scientific Exploration of Kashmir Craft

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Geographical Indicators

Geo-Certification Protocols and Standardization of Kashmir Craft

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Block Chain Traceability

Verified Kashmir Craft Journey against the Threat of Counterfeits

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Craft Carbon Footprint

Measuring and Endorsing Kashmir Eco-Friendly Practices in Artisan Crafts

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Craft Price Valuation

Self Estimator – Your Kashmir Craft, Your Price, Your Value

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Craft Vulnerability

Undermining authenticity & disrupting the Kashmir Craft Industry

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Craft Economics

The Lifeblood of Kashmir Craft Artisans and Heritage Industry

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Craft Business Evaluation

Regulating Ethical Standards in Kashmir Craft Commerece as Whistleblower

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Fair Wages Monitoring

Empowerment through Education, building a sustainable future for artisans

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Data Insights - Craftlore Platform Milestones : Year 2025

Craftlore's 2025 milestones provide quantifiable, Data-driven evidence of the platform’s transformative impact on the Global Kashmir Handicraft sector. Each Metric highlights our commitment to eradicating counterfeit products, promoting artisan craftsmanship, and fostering a transparent, direct marketplace between artisans and global buyers through advanced technological integration. These figures are not mere statistics; they are Critical Key Performance Indicators (KPIs) that underscore a strategic, systemic shift in the craft ecosystem. By empowering artisans and ensuring data-driven authenticity verification, Craftlore is not only preserving Kashmir's cultural heritage but also redefining the global craft industry with its Advanced Sustainability Metrics, Blockchain-Enabled Traceability Frameworks, and Trust-Based Transactional Protocols. As the platform scales, it continues to serve as a pioneering model of innovation, excellence, and traceability standards in the global handmade craft marketplace.

Craftlore: A Preparatory School for Buyers

One Platform for Everything About Kashmiri Crafts

Your Ultimate Buyer’s Academy-Craftlore, preparing you to make confident, informed decisions from anywhere. We empower you with the insights and expertise needed to navigate the global global Kashmir Handicraft marketplace with precision, ensuring every purchase reflects authenticity, integrity, and trust.

At Craftlore, we are not mandated to sell or recommend businesses. Our commitment lies in educating and empowering you with profound insights into the Kashmiri crafts industry. Our platform provides detailed Kashmir Handicraft Business or Companies Listings and Evaluations, alongside a comprehensive Blacklisted Businesses/ Company Database, ensuring complete transparency at every stage.

Craftlore employs a robust verification system, intregrating data from trusted regulatory bodies including Better Business Bureau, Trustpilot, Consumer Financial Protection Bureau, Federal Trade Commission, and Securities & Exchange Commission, as well as Local Business Registries, review platforms and advanced tools like Brandwatch, Hootsuite, Lexis Nexis, Ripoff Report, and more. We arm you with the knowledge and tools to make confident, independent decisions, free from commercial influence and false narratives, allowing buyers like you to make educated, independent decisions.

We tackle the longstanding issues of Counterfeit Products and Middlemen Exploitation in the Kashmiri handicraft industry. Craftlore utilizes advanced technology to ensures direct connections between buyers and artisans, providing traceability and verification for every handmade product. Together, we can eliminate middlemen and counterfeit traders, preserving the true essence of Kashmiri craftsmanship. By empowering yourself with knowledge, you ensure that each choice supports authenticity and elevates the artisans who pour their passion into every creation. We are committed to revolutionize the Kashmir craft industry with innovative tools, eliminating distortions, and restoring the value of genuine Kashmiri craftsmanship & its ancient techniques for future generations

Help Us in Our Fight

Craftlore's fight to protect Kashmir's craft identity and artisans' livelihoods against the global dilution of our heritage, fueled by the legacy of the 19th century Anglicization of Kashmir name also known as "Cashmere Conspiracy" !
Europeans Rebranded Kashmir’s Heritage and China's Profits Today

The anglicization of Kashmir into"Cashmere" in the 19th century marked the beginning of a strategic and ongoing exploitation of Kashmir's rich cultural heritage. British colonial powers, recognizing the global allure of Kashmir's craft and craftmanship , deliberately rebranded it as"Cashmere", stripping away its cultural significance to make it more marketable in Europe and beyond. This was not merely a linguistic change, but a calculated move in an economic war to control and profit from Kashmir's ancient craftsmanship. By detaching the product from its origins, Britain paved the way for mass production and industrialization in Europe, diluting the exclusivity and authenticity of Kashmiri Craft. What followed was a flood of machine-made imitations that undermined the value of the original craft, effectively launching a long-term battle for market dominance that continues today.

In the modern era, this war has found a new player China. Now the world’s largest producer of "Cashmere", China capitalizes on the confusion created by the original anglicization, mass-producing synthetic and cheaper product that is marketed under the same label. As a result, Kashmiri artisans are once again marginalized, battling against a global market saturated with inferior products under the "Cashmere" name. This ongoing struggle, rooted in colonial exploitation, has become a war over identity, authenticity, and survival. While foreign powers profit from the legacy of Kashmiri Crafts, the true artisans continue to fight to reclaim their heritage and secure their rightful place in the global market.

Despite Conspiracy, Kashmir Still Uphold the Legacy

In a world driven by mass production, Kashmir has stood firm, refusing to let machines diminish the soul of its sacred crafts. Kashmir and its capital Srinagar, the heart of Kashmir’s handicraft heritage

  • Stands proudly among 50 cities worldwide in the UNESCO Creative Cities Network under the Crafts and Folk Art category — a testament of artisanal excellence recognized on the global stage.
  • Honored among 63 cities worldwide recognized as World Craft Cities by the World Craft Council (WCC), cements Kashmir’s place as a global epicenter of artisanal excellence.
  • Proud Legacy of the Silk Route, the enduring & greatest civilization of crossroads of craft commerce (1st Century BCE - 15th Century CE).
  • The World’s First Martyrs of Craft Labor, pioneers of sacrifice in the “Global Struggle for Artisanal Rights”.
  • Home to the largest concentration of master artisans in the world, a Timeless Sanctuary for Artisans, made Kashmir their lifelong home, contributing to the region’s craft heritage.
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Who Support our Initiative

CraftLore Formidable Support Network

In the rapidly evolving landscape of the global craft industry, the success of CraftLore’s mission is driven by the unwavering strength and collaboration of a dedicated support network. At the heart of our initiative lies an influential coalition of partners who share our commitment to preserving the authenticity of Kashmiri crafts and revolutionizing Artisan Direct Market Access. Together, we are eliminating the long-standing barriers posed by middlemen and counterfeit trade, creating a transparent and fair marketplace for artisans.

Our formidable support network is further reinforced by essential contributions from business, administrative, technological, and marketing partners, ensuring that CraftLore continues to grow and thrive on the global stage.

As a key pillar of business support, B2B Connect USA provides the essential business-to-business connections that fuel CraftLore’s expansion. By forging strategic collaborations between Kashmiri artisans and international markets, they ensure that the craft sector reaches its full potential in the global economy. Their contributions allow us to scale operations, increase artisan visibility, and enhance market access worldwide.

The Hamdan Craft Revival Foundation is the operational backbone of our initiative. With a focus on administrative excellence, policy advocacy, and organizational leadership, the Foundation plays a pivotal role in the seamless functioning of CraftLore. Their efforts ensure that our mission is not only preserved but advanced through strategic partnerships, thoughtful leadership, and a vision of empowering artisans through cultural preservation and fair trade policies. Their advocacy for Kashmiri crafts sets the stage for CraftLore’s enduring impact in both local and international arenas.

At the intersection of technology and craft preservation, Prime Logic Solutions USA empowers CraftLore with state-of-the-art digital tools and technological innovations. From blockchain technology to geo-certification protocols, Prime Logic equips us with cutting-edge solutions that guarantee the authenticity and traceability of Kashmiri crafts. Their technological expertise ensures that every craft on our platform is not only verified but protected against counterfeit threats, creating a secure and transparent marketplace for artisans and buyers alike.

A visionary partner in handicraft marketing and cultural tourism, ArtStay connects craft enthusiasts and art lovers from around the world, positioning Kashmiri artisans at the center of authentic and sustainable travel experiences. By integrating the rich history of Kashmiri craftsmanship with global tourism, ArtStay promotes cultural exchange and elevates artisans on a global stage. Their marketing efforts help bring the stories, traditions, and artistry of Kashmiri crafts to a broader audience, creating meaningful connections between artisans and those who appreciate the true value of handcrafted art.

Administrative Support

(Hamdan Craft Revival Foundation)

www.khcrf.org
Technology Support

(Prime Logic Solutions USA)

www.primelogicsol.com
Marketing Support

(Kasmir ArtStay India)

www.kashmirartstay.com
Business Support

(B2B Connect USA)

www.b2b.dekoshurcrafts.com
Join Craftlore, in exploring the vast repository and experience the artistry of Kashmir like never before!

Jasif Khan

Founder & CEO

Unlocking 700+ Years of Kashmiri Craft Heritage:

Fully Digitized for a New Era, Backed by Science!

In a revolutionary step toward preserving cultural heritage, we have leveraged advanced technology to safeguard the rich legacy of Kashmiri crafts. Craftlore has transformed into the World’s Largest, Most Interactive Platform for Kashmir Crafts, offering an extensive craft registry with access to over One Million Data Elements Representing 28 Major Crafts. This comprehensive digital repository makes centuries of craftsmanship accessible to the world, engaging and educating a global audience.

Our initiative is a bold stand against the flood of counterfeit Kashmiri crafts infiltrating the global market, particularly from China and Amritsar (India). These imitations tarnish the authentic Kashmiri name, and we are committed to defending the integrity of our artisans and their time-honored traditions. Through Craftlore, we ensure every craft is verified, authentic, and a true reflection of the cultural mastery it represents.

Defend Authenticity, Empower Artisans: Join the Movement to Transform Kashmir’s Craft Future
Join our network for a better future of our Artisans & Craft Industry

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